How does ChatGPT compare with the alternatives?
Choose on Enterprise billing and workspace features, since both list team seats at US$20 per user per month billed annually. ChatGPT bundles Work and record mode; Claude prices Enterprise as a seat plus API-rate usage. Run both on one team's real work.
Start with the Gemini your Google Workspace plan includes, from US$7 per user per month, and measure what it leaves undone. Add ChatGPT Business, from US$20 per user per month billed annually, where people need one assistant beyond the suite.
Both answer research questions with citations. Perplexity is built around search and source control, while ChatGPT's search and deep research sit beside writing, files, and ChatGPT Work. The choice turns on whether research is the whole job or one part of it.
Give every Microsoft 365 user the included Copilot Chat, and buy ChatGPT Business only for roles that need a standalone assistant across tools. The paid Copilot license reads mail, files, and meetings in place for US$30 per user per month; ChatGPT starts at US$20 billed annually and reaches Microsoft 365 through a connector.
