How does Looker compare with the alternatives?
Choose Looker for governed dashboards and AI answers on one LookML model, under an annual license. Choose Hex for SQL and Python notebooks with agents that read semantic models and endorsed data, billed per Editor seat and AI credit. Hex publishes a migration skill that rebuilds Looker dashboards as Hex apps.
The Microsoft product here is Copilot in Power BI, part of Copilot in Fabric, which runs on paid Fabric capacity (F2 or higher) or Power BI Premium (P1 or higher), metered in capacity units and licensed apart from the per-user Microsoft 365 Copilot license. Stay with the semantic model you already have: Copilot in Power BI answers from Power BI semantic models, and Gemini in Looker answers from LookML under the Looker license, with its own data token pool. Looker also connects to Power BI, so a team can keep LookML definitions and Power BI visuals together.
Choose Looker when your metrics live in LookML over Databricks and other databases, with dashboards and Explores on the same model. Choose Genie when a data team curates Unity Catalog data inside Databricks.
Choose Looker when semantics live in LookML across several databases, Snowflake among them, and dashboards share the model. Choose CoWork when business users ask about Snowflake data through Cortex Agents and semantic views.
