Research

What Gemini in Looker Costs: Editions, User Licenses, and Data Tokens

Measure data tokens now, while Google still waives overage. One pilot team reports about 250,000 input tokens per question, which would use up a Standard instance's monthly pool in about 240 questions. The license is priced through sales, and warehouse compute grows with every answer.

Also covers Microsoft Copilot

What Looker Teams Report: Self-Serve, LookML, Cost, and the First AI Agents

Across 65 public accounts, teams pick Looker for its semantic layer and complain most about the LookML learning curve. They split on whether business users can serve themselves.