Skip to main content
PerplexityProduct page

Perplexity Signals

What leaders and teams rolling out Perplexity report, with every finding tied to its evidence.

Read the findings

What the evidence says

Whose sources count

Practitioner sentiment, leaders and teams

−25 Negative from 20 sources that take a side

How this figure is made

Negative overall signal, net 25 points negative

Each from a different author and a different discussion. Small sample. Run a pilot on questions your team already asks to measure how often the answer is right and cites its source.

Analyzed
89 total sources
Top praise
Cited answers (5 of 9 sources) See praise evidence
Top concern
Accuracy (5 of 6 sources) See concern evidence

Jan 2025 to Sep 2026.

73 sources from practitioners, by month and sentiment.

Research teams that audited Perplexity's answers report wrong answers and weak sources, while benchmark studies credit its citation accuracy. Browser security teams report that Comet's agent followed hidden instructions and phishing pages. Campus buyers split: Texas A&M approved Enterprise Pro for FERPA data, and Texas State ended its trial.

Positive, mixed and negative sources

The score counts each source once, as the split does. See How the numbers work.

See the evidence

Below: 1 praise theme and 2 concerns.

Findings

Counted for Leaders and teams rolling it out, from 25 sources. Change group

What practitioners praise

Every capability practitioners describe positively, ranked by how many sources say so. Open one to read who said it.

  1. Cited answers5 of 9 sources on it praise itInline citations and source links that let readers check each claim.

    Counted for Leaders and teams rolling it out.

    Positive, 5

    1. Positive

      Corvinus University of Budapest, university-wide Enterprise Pro trial

      Perplexity Enterprise Pro trial at Corvinus: 16 March - 17 April 2026University news page

      Corvinus opened Enterprise Pro to its students and staff for a trial from March 16 to April 17, 2026. The university presents it as an assistant for literature search and academic writing that answers with source citations drawn from several AI models.

      Published Mar 10, 2026self-described: Corvinus University of Budapest, Enterprise Pro trial for its whole community through single sign-on

    2. Mixed

      Ethan Smith, CEO of Graphite

      Lenny's Podcast: Ethan Smith on AI search visibilityPodcast episode, Lenny's Podcast

      Graphite's study of thousands of questions found Perplexity's citations overlap Google's about 70% of the time, against about 35% for ChatGPT.

      "Perplexity was around 70%, but essentially they're all similar algorithms, but with very different citations and results."
      Transcript excerpt, Ethan Smith, at 37:02

      Published Sep 14, 2025self-described: Search marketing agency's study of AI answer citations

    3. Mixed

      Mingxuan Du and coauthors, University of Science and Technology of China and Metastone Technology

      DeepResearch Bench: A Comprehensive Benchmark for Deep Research AgentsIndependent benchmark, arXiv

      Perplexity Deep Research had the highest citation accuracy of four deep research agents at 90.24%, while its overall report score of 42.25 trailed Gemini at 48.88 and OpenAI at 46.98.

      Published Jun 13, 2025self-described: Academic benchmark of four deep research agents on 100 PhD-level research tasks

    4. Positive

      Texas A&M Technology Services, the university's central IT organization

      Perplexity - Enterprise Pro Frequently Asked QuestionsUniversity IT service page

      Texas A&M offers Enterprise Pro campus-wide at US$108 a year per license, approves it for public, internal, and FERPA data, and requires approval before HIPAA data.

      Published Sep 28, 2026self-described: Texas A&M University, Enterprise Pro licenses for students, faculty, and staff through June 30, 2027

    5. Mixed

      Tianze Xu and coauthors, Shanghai Jiao Tong University

      ResearcherBench: Evaluating Deep AI Research Systems on the Frontiers of Scientific InquiryIndependent benchmark, arXiv

      Perplexity Deep Research scored 0.48 on the rubric against 0.70 for OpenAI Deep Research, which the authors call moderate performance. Sonar Reasoning Pro had the highest groundedness score of any system tested, at 0.68.

      Published Jul 22, 2025self-described: Academic benchmark of deep research systems on frontier AI research questions

    Mixed or negative, 4

    1. Negative

      Haus Research, an independent research publisher

      A third of Perplexity's citations don't contain the number they're cited forIndependent benchmark, Haus Research

      Haus Research asked Sonar and Sonar Pro 310 questions about 210 technology companies. Of 1,826 citations behind a figure, 34.7% pointed at a page that would not open or held none of the sentence's figures.

      Published Sep 2, 2026self-described: Citation audit of Sonar and Sonar Pro on 310 questions about 210 technology companies

    2. Negative

      Ilan Strauss, Jangho Yang, Tim O'Reilly, Sruly Rosenblat, and Isobel Moure, paper authors

      The Attribution Crisis in LLM Search ResultsResearch paper, arXiv

      Across about 14,000 LMArena conversations, Perplexity's Sonar visited about 10 relevant pages per query and cited three to four of them.

      Published Jun 27, 2025self-described: Analysis of about 14,000 LMArena conversation logs from search-enabled models

    3. Negative

      Klaudia Jaźwińska and Aisvarya Chandrasekar, Tow Center for Digital Journalism, Columbia Journalism School

      AI Search Has a Citation ProblemIndependent benchmark, Columbia Journalism Review

      The Tow Center ran 1,600 queries across eight AI search tools. Perplexity answered 37% of its queries incorrectly, against more than 60% across all eight, and Perplexity Pro cited syndicated copies of Texas Tribune articles in 3 of 10 queries.

      Published Mar 6, 2025self-described: Tow Center study of eight AI search tools on 1,600 news-excerpt queries

    4. Negative

      Pete Archer, Programme Director for Generative AI, BBC

      Groundbreaking BBC research shows issues with over half the answers from Artificial Intelligence (AI) assistantsResearch announcement, BBC Media Centre

      BBC journalists reviewed answers from four AI assistants, Perplexity among them, and judged 51% of all answers to have significant issues. One Perplexity answer cited the BBC for adjectives about the Middle East conflict that BBC reporting never used.

      Published Feb 11, 2025BBC study of four AI assistants answering news questions from BBC News articles

    Open them in the record

What concerns them

Every concern practitioners raise, most raised first.

  1. Accuracy5 of 6 sources on it raise it as a concernWrong answers and citations that do not support the sentences they mark.

    Counted for Leaders and teams rolling it out.

    Raised as a concern, 5

    1. Negative

      Haus Research, an independent research publisher

      A third of Perplexity's citations don't contain the number they're cited forIndependent benchmark, Haus Research

      Haus Research asked Sonar and Sonar Pro 310 questions about 210 technology companies. Of 1,826 citations behind a figure, 34.7% pointed at a page that would not open or held none of the sentence's figures.

      Published Sep 2, 2026self-described: Citation audit of Sonar and Sonar Pro on 310 questions about 210 technology companies

    2. Negative

      Boyu Gou and coauthors, The Ohio State University

      Mind2Web 2: Evaluating Agentic Search with Agent-as-a-JudgeIndependent benchmark, arXiv

      Perplexity Pro Search fully solved 8% of the evaluated tasks and Perplexity Deep Research 15%, against 28% for OpenAI Deep Research. The authors found Pro Search struggled to synthesize accurate answers from many sources.

      Published Jul 3, 2025self-described: Academic benchmark of long-horizon search tasks graded by judge agents

    3. Negative

      Klaudia Jaźwińska and Aisvarya Chandrasekar, Tow Center for Digital Journalism, Columbia Journalism School

      AI Search Has a Citation ProblemIndependent benchmark, Columbia Journalism Review

      The Tow Center ran 1,600 queries across eight AI search tools. Perplexity answered 37% of its queries incorrectly, against more than 60% across all eight, and Perplexity Pro cited syndicated copies of Texas Tribune articles in 3 of 10 queries.

      Published Mar 6, 2025self-described: Tow Center study of eight AI search tools on 1,600 news-excerpt queries

    4. Negative

      Pete Archer, Programme Director for Generative AI, BBC

      Groundbreaking BBC research shows issues with over half the answers from Artificial Intelligence (AI) assistantsResearch announcement, BBC Media Centre

      BBC journalists reviewed answers from four AI assistants, Perplexity among them, and judged 51% of all answers to have significant issues. One Perplexity answer cited the BBC for adjectives about the Middle East conflict that BBC reporting never used.

      Published Feb 11, 2025BBC study of four AI assistants answering news questions from BBC News articles

    5. Negative

      Trellner Research, an independent research publisher

      Three sites made 215,128 "best software" pages for AI. Perplexity cites themIndependent benchmark, Trellner

      Trellner put 380 software categories to Sonar and Sonar Pro; 59.8% of 7,534 citations pointed at domains outside the 100,000 most-visited sites, and three related sites had published 215,128 generated best-software pages.

      Published Sep 2, 2026self-described: Audit of 7,534 citations from Sonar and Sonar Pro across 380 software categories

    Discussed without concern, 1

    1. Mixed

      Jiayu Wang and coauthors, University of Wisconsin-Madison and Salesforce

      LiveResearchBench: A Live Benchmark for User-Centric Deep Research in the WildIndependent benchmark, arXiv

      Sonar Reasoning and Sonar Reasoning Pro scored just behind Gemini 2.5 Pro on factual and logical consistency, which the authors credit to concise reports. Both scored lowest of the single-agent web models on coverage.

      Published Apr 18, 2026self-described: Benchmark of long-form research reports from search models and deep research agents

    GILD's fact checks, which don't count as sources

    Checked Oct 12, 2026.Perplexity's documentation says a source label describes a whole website. It never vouches for a single claim or replaces reading the source. Model Council, on Max and Enterprise Max, runs one question across three models and shows where they disagree. Understanding source labels

    Open them in the record
  2. Data & security4 of 5 sources on it raise it as a concernWhat happens to queries and files, whether work use is allowed, and agent and browser safety.

    Counted for Leaders and teams rolling it out.

    Raised as a concern, 4

    1. Negative

      Shaked Chen, Security Researcher, Guardio

      "AgenticBlabbering" How AI Browsers' Verbose Reasoning Fuels the Ultimate Scamming MachineCompany research blog, Guardio Labs

      Guardio captured the reasoning and tool calls Comet's agent streams while it browses, then used them to tune a phishing page offline until the guardrails stopped objecting. Comet fell for the tuned page after under four minutes of training.

      Published Mar 11, 2026Guardio Labs reading the reasoning stream Comet's agent sends while it browses

    2. Negative

      Aviad Gispan, Senior Researcher, LayerX

      Is Perplexity Comet Safe? LayerX Finds a Prompt Injection Attack VectorCompany research blog, LayerX

      LayerX showed that a single crafted link could make Comet send email and meeting data it had seen to an attacker, with no malicious page content needed. LayerX reports that Perplexity replied it could find no security impact.

      Published Oct 4, 2025LayerX research team testing Comet with connected email and calendar

    3. Negative

      Paloma Perlov, Researcher, LayerX

      LayerX Finds that Perplexity's Comet Browser is Up To 85% More Vulnerable to Phishing and Web Attacks Than ChromeCompany research blog, LayerX

      LayerX ran the 100 most recent reported phishing attacks against five browsers. Comet stopped 7% of them out of the box, against 47% for Chrome and 54% for Edge.

      Published Sep 8, 2025LayerX research team running recent phishing pages against AI and standard browsers

    4. Negative

      Nati Tal, Head of Guardio Labs, Guardio

      "Scamlexity" We Put Agentic AI Browsers to the Test - They Clicked, They Paid, They FailedCompany research blog, Guardio Labs

      Guardio Labs made Comet its main test subject. In some runs Comet checked out on a fake Walmart store with the user's payment details. It also opened a live phishing link from a fake bank email and helped fill in the login.

      Published Aug 20, 2025Guardio Labs testing Comet's agent on a fake store and a live phishing page

    Discussed without concern, 1

    1. Positive

      Texas A&M Technology Services, the university's central IT organization

      Perplexity - Enterprise Pro Frequently Asked QuestionsUniversity IT service page

      Texas A&M offers Enterprise Pro campus-wide at US$108 a year per license, approves it for public, internal, and FERPA data, and requires approval before HIPAA data.

      Published Sep 28, 2026self-described: Texas A&M University, Enterprise Pro licenses for students, faculty, and staff through June 30, 2027

    GILD's fact checks, which don't count as sources

    Checked Oct 12, 2026.Enterprise data is never used to train Perplexity's models, and agreements bar third-party providers from training on it. Files attached to sessions are deleted after seven days. Consumer Pro and Max users can opt out of training data collection. Data retention and privacy for Enterprise organizations

    Open them in the record

Where the evidence agrees

Statements this group's sources agree on, then the ones close to agreement.

For leaders and teams rolling it out, no statement reaches 5 sources from 3 authors.

Where it disagrees

Questions the sources split on, with the count on each side.

For leaders and teams rolling it out, no question reaches 5 sources from 3 authors, with 2 on each side.

    The evidence

    Whose experience this is

    The three groups, then every practitioner by the context they work in, and how emphasis changes with scale.

    Three groups drawn from the same sources. Choose a group to select whose experience counts. Within that group, each author counts once in the practitioner sentiment, with their latest view. Signals open on Leaders and teams rolling it out.

    • Leaders and teams rolling it out

      25 sources. These accounts come from institutions that rolled out Perplexity and from research and security teams that tested it.

    • Individual users

      48 sources. These accounts weigh speed, citations, accuracy, and plan value for people using Perplexity for their own work.

    • All users

      73 sources. Most of these accounts come from individual users.

    73 sources from practitioners, by the context they work in. Filled rows count for this group.

    1. Individual userOne person using it for their own work48 sources

      Emphasizes Speed, citations, accuracy, and whether the paid plan earns its price

    2. Small team2 to 10 people sharing it1 sources, counted here

      Emphasizes GILD found no public small-team account; ask Perplexity for a reference customer of your size

    3. DepartmentA department, or a named company's team16 sources, counted here

      Emphasizes Research teams audit citations and benchmark reports, and browser security teams test Comet's agent. One agency runs a public Perplexity Room

    4. IT & leadershipIT and business leaders deciding the rollout3 sources, counted here

      Emphasizes Security leaders at Brave and Guardio report that Comet's agent followed hidden instructions and scam pages, and the BBC's generative AI lead reports distorted news answers

    5. Organization-wideCompany-wide rollout5 sources, counted here

      Emphasizes Campus-wide licenses and trials with approved data classes, and one campus trial that ended in a move to Gemini

    What changes with scale. Individual users talk most about speed, citations, and accuracy, and many have moved some research back to a general assistant. Institutional accounts focus on who gets access and which data may go in, and research teams test whether citations support their sentences.

    Where the sources come from

    Where this group's sources were published.

    Counted for Leaders and teams rolling it out, from 25 sources. Change group

    41 sources for this group, 16 of them documentation

    • Business blogs & reviews23, 56% of 41 sources
    • Product documentation16, 39% of 41 sources
    • Podcasts, Talks & Videos2, 5% of 41 sources

    Older evidence stays when it still applies. Sources that depend on a retired model lineup, an earlier version of Deep Research, or a renamed feature stay in the history, marked Needs a recheck.

    See sources by origin

    The record

    Who each source is, how it knows, whether it still applies and what it counts toward.

    About this read

    What changed, and how we count

    What changed

    • Nov 1, 2026: since Oct 30 the page prints one vote per author, and a figure given on the weighted reading is the second view. Leaders and teams read −25, individual users +2 and all users −6.
    • Oct 30, 2026: a second-model check removed a Business Brain host's airport test, a personal question with no buying stake, and the Changelog hosts' personal research errands, from its Operator Insight and the ChatGPT comparison. It removed Texas State's Operator Insight, since the IT page gives no start or publication date; the Texas State record now says the university encouraged users to move to Gemini, as the page states. On the weighted reading, individual builders move to +2 on 45 counted sources, and all practitioners to -12 on 65.
    • The review removed 17 sources from the first build that did not meet the source standard, among them 11 pages published before 2025 and two institutional accounts that had been Operator Insights.
    • A finding shows only when at least 5 sources from 3 authors discuss it. A disagreement needs at least 2 sources on each side.
    • The review dropped three sets that fell short of those counts. Company Knowledge in Projects had 4 sources as a praise theme, Vendor Conduct had 2 as a concern, and a statement on group rollouts had 2.
    • GILD checked each documentation page against Perplexity's pricing page, Help Center, and changelog.
    • Oct 25, 2026: added the Feature gaps and Speed & reliability themes from what existing accounts state. Of those, 3 raise features they could not get, 4 raise slow answers or failed runs, and 1 finds it slower than Google but a time saver overall.
    • Oct 25, 2026: adds 9 sources from independent citation audits, an arXiv paper, university pages, GitHub issues, and a video episode.
    • Oct 26, 2026: adds browser security tests of Comet from Brave, Guardio, and LayerX and research benchmarks of Sonar and Deep Research. The BBC's news study and a university trial join them. Citation audits whose reports state a verdict now carry that sentiment, and one agency account now records the feature gaps it names.
    • Oct 28, 2026: adds 6 sources from GILD's research ledger, each with the passage it quotes: podcast episodes from Graphite, Business Brain, Changelog and Tiny, and Cloudflare's report that Perplexity crawled sites that had blocked it. On the weighted reading, leaders and teams now reach 20 sources and print a score, Negative at -34; individual users move from 0 to +2 and all practitioners from -14 to -12.

    Method

    A running review of what people using Perplexity at work report, from individual users to company-wide rollouts. Each finding links to its sources, and each conflict shows both sides.

    Counts cover only the sources GILD reviewed.

    Who counts

    Leaders and teams rolling it out
    Small team, Department, IT & leadership, Organization-wide
    Individual users
    Individual user
    All users
    Everyone in the leaders and teams and individual users groups

    Choose a group to select whose experience counts. Within that group, each author counts once in the practitioner sentiment, with their latest view. GILD files each source in a group from how the account describes its author. A role or employer marked self-described is what the source states about themselves. Documentation checks facts for every group and never counts toward sentiment.

    How the numbers work

    • Overall signal. Positive votes minus negative ones, per 100 votes from the sources that take a side. Each author counts once, with their latest view, whoever they are and wherever they posted. The older weighted reading, where accounts GILD matched to a named person count three times when GILD lists the author among IT and business leaders and twice otherwise, is shown beside it as a second view. Where an author wrote more than one source, the line beside the split gives the votes, one per author, so the score follows from it. When one author's sources from the same day disagree, that author counts as mixed, and a half point rounds away from zero. Sources with no opinion are listed and not counted. Strong positive is +50 or higher, positive +20 to +49, mixed −19 to +19, negative −20 to −49, strong negative −50 or lower.
    • Weighted reading, second view. Counted the older way, where an account GILD matched to a named person counts two or three times, leaders and teams read −34 negative (method sentiment/S1). GILD printed that number as "GILD score" until October 29, 2026; most of those matches rest on a name or a self-described role.
    • Method change, Oct 30, 2026. GILD changed how practitioner sentiment counts, to one vote per author. Weighted, it read −14 Mixed; with one vote per author it reads −8 Mixed. No evidence changed.
    • Unscored. A group gets a score only with 20 sources from 15 authors. Below that, one source moves the score about 5 points, so the read says "Unscored until 20 sources from 15 authors" and shows its counts.
    • Independence. A source whose author works for the vendor, for one of its partners or programs, or for a competitor, and a page the vendor published or ran, is listed with that tie and counts toward nothing. One author counts on at most two records per product. The line under the score says how many authors and how many separate discussions the counted sources come from: comments in one thread are one discussion.
    • Praise and concerns. How many of the sources that discuss a theme praise it or raise it.
    • Consensus. A statement joins when 20% of the group's sources support it and fewer contradict it. Contradicting sources are counted separately. Below that line a statement shows as building. At 40% or more it reads Strong agreement; below, Recurring point.
    • Disagreements. The count on each side. GILD names no winner and gives no share of all users.
    • Minimum evidence. A finding needs 5 sources from 3 authors; a disagreement also needs 2 on each side. Smaller counts stay in the table below, marked under the minimum.

    Labels on a source

    A source's date and whether it still applies are separate: a recent post can describe an old version, and an old one can still hold.

    Documented
    Stated in official documentation.
    Reported
    A practitioner's account of their own use.
    Measured
    Backed by the source's own measurements, such as a comparative test or tracked team metrics.
    GILD analysis
    GILD's check of a claim against official documentation.
    Current
    Describes the product as it is now.
    Still applicable
    Older, and the behavior or lesson still holds.
    Needs a recheck
    May depend on a plan, version or setting that changed since it was written. It keeps counting until GILD rechecks it, since the rest of the account usually holds, and its card says so.
    Out of date
    No longer accurate. Kept in the record; counts toward nothing current.

    Flagged for a recheck, of the sources that take a side: leaders and teams 10 of 20, individual users 7 of 45, all users 17 of 65.

    Limits

    • GILD collected public Perplexity accounts published in 2025 and 2026 through Hacker News's search API. Other sources came from podcast episodes, personal blogs and newsletters, university and institutional pages, independent citation audits and arXiv papers, company security research blogs, GitHub issues, and a video episode. These counts describe the reviewed sources. They do not represent all customers. Hacker News contributes more than half the sources, so individual users dominate. Institutions and research or security teams supply the accounts for leaders. G2 and Perplexity's customer stories blocked automated access or lacked publication dates.
    • Sources name their plan, mode, and model inconsistently, and Perplexity has renamed features since many were written. Spaces became Projects in August 2026. Sources that depend on a retired model lineup, an earlier Deep Research, or a renamed feature are marked Needs a recheck.

    Every count, and the sources behind it

    18 findings for 3 groups

    Each row opens its sources for the group you are reading.

    FindingLeaders and teams rolling it outIndividual usersAll usersSources
    Current readCurrent sentiment5 positive, 5 mixed, 10 negative17 positive, 12 mixed, 16 negative22 positive, 17 mixed, 26 negativeSources
    PraiseCited answers5 of 9 positive4 of 8 positive9 of 17 positiveSources
    PraiseResearch speed1 of 1 positive (under the minimum)10 of 10 positive11 of 11 positiveSources
    PraiseDeep Research & reports0 of 4 positive (under the minimum)7 of 9 positive7 of 13 positiveSources
    PraiseModel choice2 of 2 positive (under the minimum)4 of 6 positive6 of 8 positiveSources
    ConcernAccuracy5 of 6 raise it7 of 10 raise it12 of 16 raise itSources
    ConcernSource quality3 of 4 raise it (under the minimum)6 of 7 raise it9 of 11 raise itSources
    ConcernLimits & pricing0 of 1 raise it (under the minimum)3 of 5 raise it3 of 6 raise itSources
    ConcernData & security4 of 5 raise it4 of 5 raise it8 of 10 raise itSources
    ConcernFeature gaps2 of 2 raise it (under the minimum)4 of 4 raise it (under the minimum)6 of 6 raise itSources
    ConcernSpeed & reliability0 of 0 raise it (under the minimum)5 of 6 raise it5 of 6 raise itSources
    ConsensusUsers check the sources0 supporting (under the minimum)6 supporting (below threshold)6 supporting (below threshold)Sources
    ConsensusIt replaced web search0 supporting (under the minimum)5 supporting (below threshold)5 supporting (below threshold)Sources
    ConsensusA starting point for research0 supporting (under the minimum)6 supporting (below threshold)6 supporting (below threshold)Sources
    ConsensusUsed beside a general assistant2 supporting (under the minimum)8 supporting (below threshold)10 supporting (below threshold)Sources
    DisagreementDoes a team still need Perplexity once its general assistant can search the web?Perplexity for research 0, The assistant covers it 1 (under the minimum)Perplexity for research 3, The assistant covers it 7Perplexity for research 3, The assistant covers it 8Sources
    DisagreementIs the paid plan worth keeping?Worth paying for 0, Canceled or would not pay 0 (under the minimum)Worth paying for 4, Canceled or would not pay 8Worth paying for 4, Canceled or would not pay 8Sources
    Current readEvidence mix41 sources64 sources89 sourcesSources

    Fact checks

    GILD's checks of claims against official documentation, kept apart from the source counts.