Product Company
Google develops the Gemini model family and integrates AI capabilities across its consumer products, Workspace, and Cloud platform.
Google's model families
- Products
- 6 we cover
- Model releases we track
- 5 in 3 families. Newest is Gemini 4 Argon, released Sep 30, 2026.
- GILD research
- 53 pieces
- Official site
- about.google
Products
We cover 6 Google products. Each opens on its own hub.
- Gemini−24 NegativeGoogle's AI assistant for work, included in Google Workspace plans.
- Gemini CLI−3 MixedGoogle's open-source AI agent for the terminal.
- Gemini API0 MixedGoogle's developer API for building on Gemini models.
- Google Antigravity−16 MixedGoogle's agent platform with a desktop manager, a CLI, an IDE, and editor extensions.
- Jules0 MixedGoogle Labs' asynchronous coding agent for GitHub repositories.
- Looker−8 MixedGoogle Cloud BI with Gemini agents grounded in LookML.
Models
We track 5 Google releases in 3 families, from Gemini 3.1 Pro Preview in Feb 2026 to Gemini 4 Argon in Sep 2026.
Research
We have written 53 pieces on Google and its products: 6 reviews, 18 comparisons, 11 research reports, and 18 buyer guides.
Reviews 6
- Gemini Review: The Assistant That Comes With Google WorkspaceMake Gemini the default assistant on Google Workspace Business Standard and above, where it comes with the seat, and add Gemini Enterprise only for knowledge outside Workspace.Gemini, 3 min readRead the review
- Gemini CLI Review: Who It Still Serves After Google's Move to Antigravity CLIKeep Gemini CLI only for teams that hold a Code Assist subscription or bill Gemini through Google Cloud. Who can still sign in, and the settings to lock before each team moves.Gemini CLI, 4 min readRead the review
- Gemini API Review: What to Settle Before Building on Gemini ModelsChoose the Gemini API for multimodal input and launch-price flagship work, then manage the bill through routing, spend caps, Flash's 2027 price, and model retirements.Gemini API, 4 min readRead the review
- Google Antigravity Review: Which Route, Which Surface, and What to Lock DownRoll out Antigravity through Gemini Enterprise seats, keep engineers off personal Google AI plans, and change the admin defaults first. Which surface to standardize on, and what to lock down.Google Antigravity, 4 min readRead the review
- Jules Review: Google's Asynchronous Coding Agent, Priced Inside Google AI PlansSkip Jules as a team purchase, since paid plans attach only to personal Google accounts. It fits one developer's scoped GitHub work once GitHub access and data checks are done.Jules, 3 min readRead the review
- Looker Review: Governed BI and Gemini Agents on One Semantic LayerChoose Looker when dashboards and AI answers must share one LookML model and a data team will keep it current. This review covers licensing, data tokens, and data handling before Gemini reaches business users.Looker, 3 min readRead the review
Comparisons 18
- Gemini vs Microsoft Copilot: The Assistant Follows Your Productivity SuiteGemini, 4 min read
- Gemini CLI vs Codex: Google Cloud Billing or ChatGPT Plan?Gemini CLI, 3 min read
- Gemini API vs Gemini Enterprise Agent Platform: Which Route to Gemini?Gemini API, 5 min read
- Google Antigravity vs Gemini CLI: Which Google Agent After the Code Assist Sunset?Google, 2 min read
- Looker vs Hex: Semantic-Layer BI or AI Analysis Workspace?Looker, 3 min read
- Looker vs Microsoft Copilot: Gemini in Looker or Copilot in Power BI?Looker, 3 min read
Research 11
- Gemini at Work: What Teams Report After RolloutGemini, 4 min read
- Bundled or Add-On: What Workspace and Microsoft 365 Charge for AI in 2026Gemini, 3 min read
- Gemini CLI in Practice: What the Public Record ShowsGemini CLI, 4 min read
- What Teams Building on the Gemini API Report: 194 Public AccountsGemini API, 5 min read
- Gemini Flash Pricing in 2026: The Introductory Rate and What Comes AfterGemini API, 3 min read
- Model API Pricing in 2026: Caching and Batch Change the Math3 min read
Buyer guides 18
- Gemini Rollout Playbook for Workspace TeamsGemini, 3 min read
- Gemini Data & Admin Controls ChecklistGemini, 2 min read
- Choosing a Gemini Plan: Workspace Edition, AI Expanded Access, or Gemini EnterpriseGemini, 2 min read
- Gemini Enterprise Pilot ChecklistGemini, 2 min read
- Gemini CLI System Settings ChecklistGemini CLI, 2 min read
- Gemini CLI or Antigravity CLI: Planning the DecisionGoogle, 4 min read