Zapier−4 Mixed

GILD Review

GILD's call and the buying facts behind it.

From GILD research

Should we adopt Zapier?

When does Zapier's per-task billing cost more than moving a workflow to n8n or Make?

30-Second TakePick Zapier if business teams need many SaaS apps connected without waiting on engineers.
Best fitBusiness and operations teams automating hand-offs between SaaS apps, with a named owner for each shared Zap.GILD Review
Consider another workflowHigh-volume workflows with heavy logic, or execution that must stay on your own infrastructure, point to n8n or your own code.GILD Review

Drawn from 68 sources and 3 operator insights

GILD analysis

Zapier Review

Choose Zapier when business and operations teams must connect many SaaS apps without engineering help, through a builder non-engineers use. The bill grows with volume, because every successful action, AI step, and MCP tool call draws on one task pool. Premium AI steps use 5 tasks per call, and most admin controls sit on Enterprise.

Workflow Automation
AI Costs

The decision

Best fit: Business and operations teams automating hand-offs between SaaS apps, with a named owner for each shared Zap.
Consider another workflow: High-volume workflows with heavy logic, or execution that must stay on your own infrastructure, point to n8n or your own code.
Adoption condition: A task budget with pay-per-task set on purpose, and a named owner for every shared Zap and app connection.

Basis: Zapier documentation and pricing, and operators' own volume figures, such as SaaStr's growth from a couple hundred to over 1,000 Zapier actions a day. Pilot check: log tasks per run and errored runs for each Zap over two weeks.

Buying & deployment factsWhat business and product leaders should verify before rolling it out across teams.

How you buy it

US$19.99

A month for Professional with 750 tasks, billed annually. Free allows 100 tasks.

Source 5, Zapier, Pricing reference (machine-readable): Pricing reference (machine-readable)

Details

A plan plus a monthly task tier, in US dollars. Free covers 100 tasks a month and two-step Zaps. Professional is US$19.99 a month on annual billing, or US$29.99 monthly, for 750 tasks. Team is US$69 on annual billing, or US$103.50 monthly, for 2,000 tasks and 25 users. Enterprise is sold through Sales with an annual task limit.

Cost drivers

1 task per action

Lead Router uses 5, an MCP tool call 2, and extended Code runtime 1 per 30 seconds.

Source 2, Zapier, Task usage rates: Task usage rates Source 6, Zapier, AI by Zapier model tier pricing: AI by Zapier model tier pricing Source 5, Zapier, Pricing reference (machine-readable): Pricing reference (machine-readable)

Details

A successful standard action uses 1 task, and a Lead Router step uses 5. A Code step with extended runtime uses 1 more task per 30 seconds past the plan's allowance. A Zapier MCP tool call uses 2. AI steps and their tool calls use 1, 3, or 5 by model tier, and new AI steps default to the Premium tier. Overage costs 1.25x the base rate on annual plans and 2.5x on monthly plans.

Where it runs

Zapier's cloud

Hosted on AWS in the United States, with no self-hosted edition listed.

Source 4, Zapier, Security & compliance: Security & compliance Source 5, Zapier, Pricing reference (machine-readable): Pricing reference (machine-readable)Source 7, docs.zapier.com, Zapier MCP supported clients: Zapier MCP supported clients Source 2, Zapier, Task usage rates: Task usage rates

Details

Zapier stores data on AWS in the United States, and every plan, Enterprise included, runs in Zapier's cloud with no self-hosted edition on the pricing page. Claude, ChatGPT, and Cursor reach it through Zapier MCP. The Zapier SDK is free while in beta.

What to verify

Pay-per-task

When it is on, Zaps keep running up to 3x the plan's tasks.

Source 3, Zapier, Pay-per-task billing: Pay-per-task billing Source 5, Zapier, Pricing reference (machine-readable): Pricing reference (machine-readable)Source 8, Zapier, Migrating from Agents to AI by Zapier: Migrating from Agents to AI by Zapier

Details

Whether pay-per-task is on, since Zaps then keep running up to 3x the plan's tasks. Which admin controls you need, since SCIM, app access controls, and custom retention are Enterprise only. When your Zapier Agents move into AI by Zapier.