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Hex+65 Strong positive

Where It Fits

Where does Hex belong in the stack?

Hex's primary role: AI Data Analysis Workspace. It is Core across Analyze, supports Automate, and touches Assist, Find, and Create.

  1. Assist

    1. AI assistant: Touches

  2. Find

    1. Web research: Touches
    2. Enterprise search: Touches

  3. Create

    1. Documents: Touches
    2. Meeting notes: Touches

  4. Analyze

    1. Data analysis: Core

  5. Automate

    1. Automation: Supports
Layer by layer

Hex beside the rest of its stack

Every product we cover on AI Knowledge Work, on the layers it owns, placed by what its practitioners report. Pick any of them to compare.

Read as a table

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Hex+65Strong positive

Each product sits on the layers it owns, placed left to right by how far its positive sources lead its negative ones. A disc's area is its sources in this view and its tone is its band. Products with fewer than 20 sources from 15 authors have no net and sit at the right, under Unscored. The teal line joins Hex across its layers.

Read the field as a table
AI Knowledge Work, Leaders and teams: every product with its layers, its Overall Signal and the sentiment split behind it
ProductCore onSupportsOverall SignalNetSourcesPositiveMixedNegative
HexData analysisAutomationStrong positive+653322110
ClaudeAI assistantWeb research, Enterprise search, Documents, Data analysis, AutomationPositive+442815112
Databricks GenieData analysisAI assistant, Enterprise search, AutomationPositive+364121146
Snowflake CoWorkData analysisAI assistant, Enterprise search, AutomationPositive+362612104
ChatGPTAI assistantWeb research, Enterprise search, Documents, Meeting notes, Data analysis, AutomationMixed+1438171110
ConfluenceEnterprise search, DocumentsAI assistant, AutomationMixed+83618315
FirefliesMeeting notesEnterprise search, Documents, Data analysis, AutomationMixed+63618216
Notion AIEnterprise search, DocumentsAI assistant, Web research, Meeting notes, AutomationMixed+521957
n8nAutomationEnterprise searchMixed0278118
Microsoft CopilotAI assistant, Enterprise searchWeb research, Documents, Meeting notes, Data analysis, AutomationMixed−340121513
ZapierAutomationNoneMixed−4249510
Power AutomateAutomationData analysisMixed−648151518
LookerData analysisAutomationMixed−82771010
GeminiAI assistant, Enterprise searchWeb research, Documents, Meeting notes, Data analysis, AutomationNegative−2446101620
PerplexityAI assistant, Web researchEnterprise search, Documents, Data analysis, AutomationNegative−25205510
OtterMeeting notesEnterprise search, Documents, AutomationStrong negative−69363528
Open WebUIAI assistantWeb research, Enterprise search, AutomationStrong negative−74352528
MakeAutomationNoneBelow minimumnone19676
Microsoft Copilot StudioAutomationEnterprise searchBelow minimumnone152310
GleanEnterprise searchAI assistant, AutomationBelow minimumnone14941
GranolaMeeting notesEnterprise search, Documents, AutomationBelow minimumnone14824
FathomMeeting notesEnterprise search, AutomationBelow minimumnone9243
Gemini EnterpriseAI assistant, Enterprise searchWeb research, Documents, Data analysis, AutomationBelow minimumnone8044
GrokAI assistantWeb research, Enterprise search, Documents, Data analysis, AutomationBelow minimumnone0000

Each author counts once.

Stack Footprint

What is Hex used for, and by whom?

See where it fits

AI Data Analysis, also listed under business intelligence.

Hex across the AI Knowledge Work stack. Bar height is its role on each layer.

  1. Assist

    1. AI assistant: Touches

      AI assistant, touches. Hex's agents answer questions about warehouse data only. Its MCP server lets Claude, ChatGPT, Cursor, and Glean start and continue Threads. Those assistants handle general drafting and research.

  2. Find

    1. Web research: Touches

      Web research, touches. Hex queries company warehouses and uploaded files. A web research tool supplies cited answers from the public web.

    2. Enterprise search: Touches

      Enterprise search, touches. Workspace search and Threads find published apps and endorsed projects inside Hex. An enterprise search tool covers the company's other apps and documents.

  3. Create

    1. Documents: Touches

      Documents, touches. Markdown cells, presentation mode, and Generative Apps (beta) package an analysis for readers, and a Hex link pasted into Notion shows the app inline. Documents and wikis stay in their own tools.

    2. Meeting notes: Touches

      Meeting notes, touches. Hex records no meetings. Teams bring its results to meetings as published apps or presentations, and through scheduled email or Slack notifications.

  4. Analyze

    1. Data analysis: Core

      Data analysis, core. Hex runs SQL, Python, and no-code cells against Snowflake, BigQuery, Databricks, and 13 other databases. The Notebook Agent writes and edits that logic. Threads answers business questions from semantic models and endorsed data.

  5. Automate

    1. Automation: Supports

      Automation, supports. Scheduled runs and Tasks rerun projects and Threads. Conditional notifications report results, and Airflow, Dagster, or Prefect can trigger projects. Zapier or n8n handles multi-step automation across business apps.

Used for data analysis, Self-Serve analytics, reporting & dashboards, and data science, by data teams, data analysts, and business teams.

Business Area
Company-wide
Function
Knowledge Work
Operating Stack
AI Knowledge Work
Primary Role
AI Data Analysis Workspace

How to read this map. Each layer lists the products that structurally own it, so a product that only touches a layer isn't listed among its owners. Hex is underlined in teal where it is Core, and its rows sit a shade lighter; where it supports or touches a layer, that row names it first.

    Assist

    Hex: touches on 1 of 1 layer

    1. General AI assistant

      A conversational workspace where people draft, reason, summarize, and get answers on any task, with their files and connected apps as context.

      • Hex touchesAdjacentHex's agents answer questions about warehouse data only. Its MCP server lets Claude, ChatGPT, Cursor, and Glean start and continue Threads. Those assistants handle general drafting and research.
      • ChatGPTAI AssistantChatGPTOpenAI+14 MixedChatGPT writes and researches, analyzes files and data, and runs multi-step tasks through ChatGPT Work. OpenAI sells Free, Go, Plus, and Pro plans to individuals, and Business and Enterprise workspaces to organizations.Owns this layerGeneral AI assistantOpen product page
      • ClaudeAI AssistantClaudeAnthropic+44 PositiveAnthropic's work assistant: chat, Projects, research, documents and slides, connectors to company tools, hand-off tasks, and @Claude in Slack on Free, Pro, Max, Team, and Enterprise plans.Owns this layerGeneral AI assistantOpen product page
      • GeminiAI AssistantGeminiGoogle−24 NegativeGoogle's Gemini assistant for work: the Gemini app with a work account, and Gemini in Gmail, Docs, Sheets, Meet, and Drive in Google Workspace Business and Enterprise plans. Gemini Enterprise adds search and agents across company apps.Owns this layerGeneral AI assistantOpen product page
      • Gemini EnterpriseAI AssistantGemini EnterpriseGoogle−42 NegativeGoogle's workplace AI app, formerly Google Agentspace. Employees chat with Gemini over company data from Microsoft 365, Google Workspace, Jira, Salesforce and other connected apps, and build no-code agents. Sold per user per month in editions.Owns this layerGeneral AI assistantOpen product page
      • GrokAI AssistantGrokxAI+9 MixedGrok is the assistant xAI (SpaceXSI in its current documentation) runs at grok.com and in the iOS and Android apps. It chats, analyzes uploaded files, creates images and video with Grok Imagine, talks by voice, and reaches email, files, and calendars through connectors. Paid plans draw on one weekly usage pool.Owns this layerGeneral AI assistantOpen product page
      • Microsoft CopilotAI AssistantMicrosoft CopilotMicrosoft−3 MixedMicrosoft Copilot is an assistant for Microsoft 365 users. Copilot Chat comes with eligible plans. The paid license answers from each user's email, files, meetings, and chats. It adds Copilot to Word, Excel, PowerPoint, Outlook, and Teams, plus agents built in Agent Builder and Copilot Studio.Owns this layerGeneral AI assistantOpen product page
      • Open WebUIAI AssistantOpen WebUIOpen WebUI−74 Strong negativeOpen WebUI is a self-hosted chat interface that puts local models served by Ollama or llama.cpp and hosted model APIs behind one web app, with user accounts, knowledge and RAG, tools and MCP, SSO, LDAP, RBAC, and SCIM. It is free to use as-is under its own license, which keeps the branding above 50 users; enterprise licenses add white-labeling and support.Owns this layerGeneral AI assistantOpen product page
      • PerplexityAI SearchPerplexityPerplexity−25 NegativePerplexity searches the web and answers with inline citations. It adds Deep Research, model choice, Projects for shared files, and Computer for multi-step tasks. Companies buy Enterprise Pro or Enterprise Max seats.Owns this layerGeneral AI assistantOpen product page

    Find

    Hex: touches on 2 of 2 layers

    1. Web research & cited answers

      Searching the public web and synthesizing what it finds into answers and reports that cite their sources.

      • Hex touchesAdjacentHex queries company warehouses and uploaded files. A web research tool supplies cited answers from the public web.
      • PerplexityAI SearchPerplexityPerplexity−25 NegativePerplexity searches the web and answers with inline citations. It adds Deep Research, model choice, Projects for shared files, and Computer for multi-step tasks. Companies buy Enterprise Pro or Enterprise Max seats.Owns this layerWeb research & cited answersOpen product page

    2. Enterprise search & company knowledge

      Finding answers across the company's own apps and documents while respecting each source's permissions.

      • Hex touchesAdjacentWorkspace search and Threads find published apps and endorsed projects inside Hex. An enterprise search tool covers the company's other apps and documents.
      • ConfluenceTeam WorkspaceConfluenceAtlassian+8 MixedConfluence is Atlassian's team wiki, with pages, live docs, whiteboards, and databases linked to Jira. Standard, Premium, and Enterprise Cloud include Rovo. It answers across Confluence, Jira, and connected apps. Rovo also writes in the editor and runs agents against pooled monthly credits.Owns this layerEnterprise search & company knowledgeOpen product page
      • GeminiAI AssistantGeminiGoogle−24 NegativeGoogle's Gemini assistant for work: the Gemini app with a work account, and Gemini in Gmail, Docs, Sheets, Meet, and Drive in Google Workspace Business and Enterprise plans. Gemini Enterprise adds search and agents across company apps.Owns this layerEnterprise search & company knowledgeOpen product page
      • Gemini EnterpriseAI AssistantGemini EnterpriseGoogle−42 NegativeGoogle's workplace AI app, formerly Google Agentspace. Employees chat with Gemini over company data from Microsoft 365, Google Workspace, Jira, Salesforce and other connected apps, and build no-code agents. Sold per user per month in editions.Owns this layerEnterprise search & company knowledgeOpen product page
      • GleanAI SearchGleanGlean+67 Strong positiveGlean indexes company apps through 275+ connectors and mirrors their permissions. Employees search that content and ask Glean Assistant questions. Glean Agents use the same context to automate work.Owns this layerEnterprise search & company knowledgeOpen product page
      • Microsoft CopilotAI AssistantMicrosoft CopilotMicrosoft−3 MixedMicrosoft Copilot is an assistant for Microsoft 365 users. Copilot Chat comes with eligible plans. The paid license answers from each user's email, files, meetings, and chats. It adds Copilot to Word, Excel, PowerPoint, Outlook, and Teams, plus agents built in Agent Builder and Copilot Studio.Owns this layerEnterprise search & company knowledgeOpen product page
      • Notion AITeam WorkspaceNotion AINotion+5 MixedNotion AI works inside the Notion workspace. Notion Agent writes and edits pages and databases. Enterprise Search answers across Notion and connected apps. AI Meeting Notes transcribes meetings, and Custom Agents run recurring work on Notion credits.Owns this layerEnterprise search & company knowledgeOpen product page
      • Onyx

    Create

    Hex: touches on 2 of 2 layers

    1. Writing & documents

      Drafting, editing, and organizing the documents, wikis, and project pages a team works from.

      • Hex touchesAdjacentMarkdown cells, presentation mode, and Generative Apps (beta) package an analysis for readers, and a Hex link pasted into Notion shows the app inline. Documents and wikis stay in their own tools.
      • ConfluenceTeam WorkspaceConfluenceAtlassian+8 MixedConfluence is Atlassian's team wiki, with pages, live docs, whiteboards, and databases linked to Jira. Standard, Premium, and Enterprise Cloud include Rovo. It answers across Confluence, Jira, and connected apps. Rovo also writes in the editor and runs agents against pooled monthly credits.Owns this layerWriting & documentsOpen product page
      • Notion AITeam WorkspaceNotion AINotion+5 MixedNotion AI works inside the Notion workspace. Notion Agent writes and edits pages and databases. Enterprise Search answers across Notion and connected apps. AI Meeting Notes transcribes meetings, and Custom Agents run recurring work on Notion credits.Owns this layerWriting & documentsOpen product page

    2. Meeting capture & notes

      Transcribing meetings and turning them into notes, decisions, and follow-ups people can act on.

      • Hex touchesAdjacentHex records no meetings. Teams bring its results to meetings as published apps or presentations, and through scheduled email or Slack notifications.
      • FathomAI Meeting NotesFathomFathom (part of Superhuman)+23 PositiveFathom records Zoom, Google Meet, and Microsoft Teams calls with a bot, or bot-free on Mac, and writes summaries and action items after each call. The free plan has unlimited recordings. Fathom has been part of Superhuman since Sep 14, 2026.Owns this layerMeeting capture & notesOpen product page
      • FirefliesAI Meeting NotesFirefliesFireflies.ai+6 MixedAI meeting assistant from Fireflies.ai. Its notetaker, Fred, joins Zoom, Google Meet, and Teams meetings from the calendar, records them, and sends attendees transcripts and summaries with action items. Desktop, Chrome, and mobile apps capture calls without a bot, and AI Skills, CRM sync, an API, and an MCP server send meeting data to other tools.Owns this layerMeeting capture & notesOpen product page
      • GranolaAI Meeting NotesGranolaGranola+68 Strong positiveGranola captures computer or phone audio without a meeting bot. It expands typed notes into full notes, action items, and follow-ups.Owns this layerMeeting capture & notesOpen product page
      • OtterAI Meeting NotesOtterOtter.ai−69 Strong negativeOtter.ai records Zoom, Google Meet, and Microsoft Teams calls with a bot, or captures desktop audio without one. It keeps searchable audio and live transcripts, plus summaries and action items you can query.Owns this layerMeeting capture & notesOpen product page

    Analyze

    Hex: core on 1 of 1 layer

    1. Data analysis & reporting

      Querying structured business data and turning it into analyses, notebooks, dashboards, and reports.

      • Hex
      • Databricks GenieAI Data AnalysisDatabricks GenieDatabricks+36 PositiveDatabricks Genie answers data questions in plain language. Data teams curate Genie Agents, formerly Genie Spaces, on Unity Catalog data with example SQL and SQL expressions, then test them with benchmarks. Business users ask in Genie One or on mobile, or through the Genie Agents API. The SQL Genie generates is always read-only and runs under the user's Unity Catalog permissions.Owns this layerData analysis & reportingOpen product page
      • LookerAI Data AnalysisLookerGoogle−8 MixedGoogle Cloud's BI platform. Data teams define metrics, joins, and access in LookML. People explore, build dashboards, and ask natural-language questions through Gemini in Looker's Conversational Analytics. Sold as Looker (Google Cloud core) platform editions plus user licenses, separate from free Data Studio, formerly Looker Studio.Owns this layerData analysis & reportingOpen product page
      • Snowflake CoWorkAI Data AnalysisSnowflake CoWorkSnowflake+36 PositiveSnowflake's data assistant for business users, renamed from Snowflake Intelligence on June 2, 2026. Cortex Agents query tables through semantic views and documents through Cortex Search, under each user's roles. CoWork bills AI Credits by token use, with no seat fee.Owns this layerData analysis & reportingOpen product page
      • Power BI

    Automate

    Hex: supports on 1 of 1 layer

    1. Workflow automation & agents

      Moving work between apps through triggered workflows and agents that run multi-step tasks within the permissions they are given.

      • Hex supportsSupportingScheduled runs and Tasks rerun projects and Threads. Conditional notifications report results, and Airflow, Dagster, or Prefect can trigger projects. Zapier or n8n handles multi-step automation across business apps.
      • Microsoft Copilot StudioWorkflow AutomationMicrosoft Copilot StudioMicrosoft−53 Strong negativeMicrosoft's agent builder, formerly Power Virtual Agents. Makers build agents and agent flows with Power Platform connectors, MCP servers and a choice of models, and publish them to Microsoft 365 Copilot, Teams and websites. Usage bills in Copilot Credits.Owns this layerWorkflow automation & agentsOpen product page
      • MakeWorkflow AutomationMakeCelonis0 MixedMake, formerly Integromat and owned by Celonis, connects 3,500+ apps through visual scenarios built from modules, routers, and iterators. Each module operation is billed in credits. Make AI Agents are in open beta, and the Make MCP server lets assistants such as Claude and ChatGPT run scenarios.Owns this layerWorkflow automation & agentsOpen product page
      • n8nWorkflow Automationn8nn8n0 Mixedn8n connects 500+ integrations in visual workflows with code steps and AI Agent nodes. It bills per workflow execution. It runs on n8n Cloud or self-hosted under n8n's fair-code license.Owns this layerWorkflow automation & agentsOpen product page
      • Power AutomateWorkflow AutomationPower AutomateMicrosoft−6 MixedMicrosoft's workflow automation service, formerly Microsoft Flow. Cloud flows connect Microsoft 365 and 1,500+ connectors. Desktop flows automate Windows and legacy applications, and process mining maps how work actually runs. Agent flows in Copilot Studio run the same kind of deterministic steps for agents, billed in Copilot Credits.Owns this layerWorkflow automation & agentsOpen product page
      • ZapierWorkflow AutomationZapierZapier−4 MixedZapier connects 9,000+ business apps through Zaps. AI by Zapier steps cost tasks by model tier, and Zapier MCP lets assistants call app actions. Zapier is moving standalone Agents into AI by Zapier.Owns this layerWorkflow automation & agentsOpen product page

    Core, Supports, and Touches describe how much of a layer a product covers. They say nothing about quality.